Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from morganandreid.com.au (the "Site").
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device. This includes information about your web browser, IP address, time zone, and some of the cookies installed on your device.
As you browse the Site, we also collect information about:
- The individual web pages or products you view
- What websites or search terms referred you to the Site
- How you interact with the Site
We refer to this automatically collected information as Device Information.
We collect Device Information using the following technologies:
Cookies
Data files placed on your device or computer that often include an anonymous unique identifier. Our website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages by email or text message. For more information about cookies and how to disable them, visit:
http://www.allaboutcookies.org
Log files
These track actions occurring on the Site and collect data including IP address, browser type, internet service provider, referring or exit pages, and date or time stamps.
Web beacons, tags, and pixels
Electronic files used to record information about how you browse the Site.
Order Information
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you including:
- Name
- Billing address
- Shipping address
- Phone number
- Email address
- Payment information including credit card details and accounts used through services such as PayPal, Afterpay, Zip Pay, Klarna, Latitude Pay, Humm or similar providers
We refer to this information as Order Information.
When we refer to Personal Information in this Privacy Policy, we are referring to both Device Information and Order Information.
How We Use Your Personal Information
We use the Order Information we collect to:
- Process and fulfil orders placed through the Site
- Arrange shipping and delivery
- Provide invoices and order confirmations
- Communicate with you about your order
- Screen orders for potential risk or fraud
When in line with the preferences you have shared with us, we may also use this information to provide you with marketing communications relating to our products or services.
We use Device Information to:
- Help screen for potential risk and fraud, particularly through IP address monitoring
- Improve and optimise our website
- Analyse how customers browse and interact with the Site
- Measure the effectiveness of our advertising and marketing campaigns
Sharing Your Personal Information
We share your Personal Information with third parties to help us operate our business and provide services to you.
For example:
Shopify powers our online store.
You can read more about how Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy
We also use Google Analytics to help understand how customers use the Site.
You can read more about how Google uses your information here:
https://www.google.com/intl/en/policies/privacy/
You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout
We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information, or otherwise protect our rights.
The above excludes text messaging originator opt-in data and consent. This information will not be shared with any third parties.
Marketing Communications
We may use your Personal Information to promote and market products and services to you through:
- SMS or MMS
- Social media
- Post or telephone communication
You will only receive marketing communications if you have opted in to receive them.
You can unsubscribe at any time by selecting the unsubscribe link included in our emails or SMS messages.
You may also request to opt out of marketing communications by contacting us directly at:
hello@morganandreid.com
Mobile Messaging Terms
By opting in to Morgan & Reid SMS messaging, you agree to receive recurring text messages from us at the mobile number you provided. Messages may include order updates, account alerts, promotions, and marketing offers such as cart reminders.
You do not need to opt in to SMS to make a purchase. Your consent is not a condition of any purchase with Morgan & Reid. Participation is voluntary.
We do not charge for the service, but standard message and data rates from your mobile provider may apply. Message frequency varies. Contact your mobile provider for details on your plan.
You can opt out at any time by replying STOP to any message or clicking the unsubscribe link in any text message. You will receive a one-time confirmation message. No further messages will be sent unless you re-subscribe.
For support, email hello@morganandreid.com.
We may change the phone number used to send messages at any time and will notify you of any changes. Messages sent to a previous number after a change may not be received.
Morgan & Reid is not liable for delayed, failed, or misdirected messages, or for any errors in message content. Wireless carriers are not liable for delayed or undelivered messages.
If you change your mobile number, you will need to re-subscribe with your new number.
Phone numbers collected for SMS messaging are used solely to send the messages described above. We do not sell or share phone numbers with third parties for their own marketing purposes.
Behavioural Advertising
We use Personal Information to provide targeted advertisements or marketing communications that may be relevant to you.
To learn more about how targeted advertising works, visit:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of targeted advertising through the following platforms:
You can also opt out through the Digital Advertising Alliance:
http://optout.aboutads.info
Do Not Track
Please note that we do not alter our Site's data collection and use practices when we receive a Do Not Track signal from your browser.
Your Rights
If you are located in the European Economic Area or United Kingdom, you have the right to:
- Access personal information we hold about you
- Request corrections or updates
- Request deletion of your personal information
To exercise these rights, please contact us using the details below.
Please note that your information may be transferred outside of Europe, including to Canada and the United States, in order to fulfil contracts we may have with you or pursue our legitimate business interests.
Data Retention
When you place an order through the Site, we maintain your Order Information for our records unless and until you request its deletion.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, or legal obligations.
Contact Us
If you have questions about this Privacy Policy or wish to make a complaint, please contact us at:
Email: hello@morganandreid.com
Morgan & Reid Privacy Team